Beto Boaretto was born in São Paulo capital, majored in advertising and, not satisfied , he studied architecture at the College of Fine Arts. Restless, fell in the world and went to study at the Accademia Di Belle Arti Di Venezia, Italy. Since returning to Brazil, he worked as a graphic designer and art director for major advertising agencies. Received awards, all very welcome and was extremely proud when he saw his work published in Archive, German magazine that publishes the “best” of world propaganda. The art was manifested early in his life, first through music, then finally in the drawings and painting. He had songs recorded by renowned and illustrious works acquired by unknown artists and great personalities. He participated in several group and solo exhibitions in Brazil, Casa Cor, Artefacto Show, among others. He has works that are part of the Museum of Parliament – São Paulo and several private collections.